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posted on Nov. 25, 2025 at 1:44 pm

Hussein Freijeh takes on expanded role leading Snap’s APAC region

posted on Nov. 25, 2025 at 1:44 pm

Having launched and scaled Snap’s presence as VP for MENA, Freijeh brings a proven record of driving growth in diverse and dynamic markets, building high-performing teams, and navigating complex business environments.

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Hussein Freijeh, Vice President - APAC and MENA, Snap Inc.

Snap Inc. today has expanded the leadership remit of Hussein Freijeh to include the Asia-Pacific region, in the role of Vice President for both APAC and MENA.

Freijeh will now lead Snap’s strategy and operations across the two regions. Having successfully launched and scaled Snap’s presence in the Middle East as VP for MENA, Freijeh brings a proven record of driving growth in diverse and dynamic markets, building high-performing teams, and navigating complex business environments.

Commenting on the appointment, Ajit Mohan, Chief Business Officer, Snap Inc., said, “Bringing MENA and APAC under a single leadership structure is a strategic step for our next phase of growth.”

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Tags:Ajit Mohan APAC appointments building teams Business growth Clients diverse markets Hussein Freijeh MENA Partners Promotions Snap Snap Inc.Snapchat Vice President

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.