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Anup Oommen
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MCN partners with Foxpush to enhance, scale data capabilities

Anup Oommen
posted on

The partnership will strengthen the Acxiom-powered ‘Interact’ platform with enhanced audience creation, multi-channel engagement, and performance optimisation capabilities for clients.

From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.From left, Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC; Ahmed El Sayed, CEO of Foxpush; and Karthik Kumar, Managing Director, Acxiom MENAT.

The Middle East Communications Network (MCN) has revealed a strategic data partnership with Foxpush, a leading adtech and data solutions provider, to deliver enhanced addressable media capabilities across the MENA region.

The partnership will empower MCN’s portfolio of clients with advanced data solutions and seamless multi-platform activation through privacy-first technology.

The collaboration will further strengthen the holding company’s ‘Interact’ platform – powered by Acxiom – with enhanced audience creation, multi-channel engagement, and performance optimisation capabilities.

Ghassan Harfouche, Group CEO, MCN MENAT, and President, McCann Worldgroup – APAC, said, “This


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Tags:AcxiomAcxiom MENATAhmed El SayedFoxPushGhassan HarfoucheImad JomaaJGROUP.Karthik KumarMCNMiddle East Communications Network
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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