Pubity Group, one of the world’s most influential youth culture media platforms, has appointed The Vantage as its exclusive media representative across the Middle East and North Africa (MENA).
The partnership marks a significant step in Pubity’s global growth strategy, providing MENA advertisers with streamlined access to its portfolio of culture-driven social brands and communities.
With more than 160 million followers and billions of monthly views, Pubity Group sits at the heart of digital culture, connecting communities and shaping conversations through positivity, authenticity and influence.
Founded by Gen Z creators, Pubity Group has become “the youth platform creators follow”, driving trends, shaping sentiment, and redefining how brands engage with audiences online.
A new era for social-first brand engagement in the MENA region
The Pubity Group ecosystem includes some of the internet’s most influential social pages, including Pubity, Memezar, Backpack, and Warm Up. Together, they shape global conversations across entertainment, lifestyle, sports, tech, and culture, creating content that resonates with millions every day.
This partnership opens a new chapter for Middle Eastern marketers, allowing brands to tap into Pubity’s highly engaged social communities. From viral storytelling to purpose-driven collaborations, Pubity’s platforms consistently drive authentic engagement and build lasting brand affinity, organically and at scale.
Through The Vantage, advertisers across MENA can now access Pubity Group’s full portfolio of brands and audiences, leveraging data-driven insights and regional cultural understanding to deliver campaigns that truly resonate and inspire.
Manoj Khimji, Managing Director, The Vantage, said: “Since its inception in 2014, the Pubity Group’s rise has been nothing short of phenomenal. With 1.6 billion users per month, the portfolio provides an unrivalled opportunity to reach multiple markets, combined with outstanding and award-winning creative ideas and delivery. We’re excited to build on the success of Pubity in the MENA region and use the platform to take MENA brands to the world in a relevant and engaging format.”
Kit Chilvers, Founder & CEO, Pubity Group, added, “We’ve had tremendous success over the past few years in the Middle East, and we’re enthusiastic about growing this through our exclusive partnership with The Vantage. From the moment we pitched the business out, we were impressed with The Vantage’s understanding of our proposition and their market presence across the region. Pubity has always prided itself on marrying our creative and innovative work with bringing brand stories to life for our audiences through a positive lens.”
Building on previous regional success, Pubity Group has already collaborated with leading MENA brands and tourism boards, including Dubai Department of Economy & Tourism, Saudi Tourism Authority, MDLBEAST, Saudi Esports Federation, and Miral.
These partnerships have showcased how Pubity’s positive, culture-first approach can drive global reach and regional relevance in equal measures.
How Pubity Group redefining online culture through positivity
Pubity Group’s rise has been driven by a simple idea: to create a more positive online culture for today’s youth. Its portfolio of channels unites diverse audiences around shared stories and has become a cultural touchpoint for millions, shaping trends, driving conversations, and amplifying content that resonates across generations.
By combining Pubity’s influence and storytelling power with The Vantage’s regional expertise, this partnership offers MENA brands a unique way to connect with Gen Z and millennial audiences through purpose-driven, high-impact social storytelling.
Expanding influence, building community
As Pubity Group expands its content offering across video, podcasts, and live events, the partnership allows MENA brands to engage audiences across multiple platforms.
The collaboration reinforces Pubity’s commitment to becoming the world’s most positive and culturally connected social publisher, while strengthening The Vantage’s growing portfolio of next-generation media partnerships that bridge global culture and regional creativity.
