Sameer Poonja, Managing Director – Experience and Platforms, Merkle MENA.Putting together a marketing strategy today feels a lot like conducting an orchestra where the instruments, and sometimes the musicians, keep changing mid-performance. We’re operating in a world that’s increasingly omni-channel, overwhelmingly digital, and constantly evolving. Yet, at its core, success still depends on something timeless: understanding people.
In my work across airlines, fintech, automotive and culture sectors, one thing has become clear: Strategy and technology are meaningless without empathy. We can automate every touchpoint and deploy every piece of martech under the sun, but unless we understand what the customer feels, none of it matters.
Here in the GCC, this evo
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