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Campaign Middle East
العربية
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Anup Oommen
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Starbucks reveals ways to unlock VIP-level ‘Star Power’ with Starbucks Rewards

Anup Oommen
posted on

In partnership with We Are Social, Starbucks Middle East rolled out the 'Star Power' campaign across OOH, radio, paid digital, owned social media, influencer content, CRM, in-store physical activations and more.

The campaign highlights how the Starbucks app transforms every visit into a celebrity-like experience.The campaign highlights how the Starbucks app transforms every visit into a celebrity-like experience.

Starbucks Middle East, which partners with Alshaya Group to operate Starbucks stores in the GCC region, has launched its latest ‘Star Power’ campaign to show Gen Z and millennial audiences ways to unlock and redeem Starbucks Rewards, one of the most lifestyle-integrated loyalty programmes in the Middle East region.

Whether it’s skipping the queue, enjoying free drinks, accessing limited edition merchandise, or getting early access to seasonal beverages, the campaign aimed to highlight how the loyalty programme and the brand’s app transforms every visit into a celebrity-like experience.

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Tags:acquisitionactivationAdvertisingbillboardCampaigncoffeeconveniencecreativeCRMCustomer Experiencedigitalearly accessEngagementexclusivityGen Zin-storeinfluencersJames Younglimited edition merchandiseloyalty programmesmarketingmillennialsOOHOut-of-homepersonalisationPRpublic relationsradioRahat Juneju-Rezaretentionseasonal beveragesskipping queuessocial mediaSocializeStarbucksStarbucks MENAStarbucks Middle EastStarbucks RewardsVIP treatmentWe Are Social
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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