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posted on Sep. 25, 2025 at 9:06 amSep 29, 2025

AED 500,000 hook: Holo UAE campaign drives leads, engagement, brand affinity

posted on Sep. 25, 2025 at 9:06 amSep 29, 2025

The Holo campaign, conceived in-house by its integrated marketing team, was rolled out across the UAE through OOH, digital, social media, CRM, retargeting, search, programmatic, media collabs, radio, PR and partnerships.

Holo, a proptech company and digital home-buying platform based in the MENA region, has launched an integrated, omnichannel campaign to position the brand as the region’s go-to digital destination for homeownership.

The goal of the Holo campaign wasn’t merely to make noise; it was to deliver measurable impact. As such, the brand set out a clear objective to drive high-quality leads across both its mortgage and concierge services, while reinforcing the brand as one of the smartest, fastest and most trusted way to buy property in the UAE.

At the heart of the campaign was a bold hook: Buy One, Get AED 500,000 Towards a Second Property. It was a disruptive, attention-grabbing incentive designed

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.