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posted on Sep. 17, 2025 at 11:14 amSep 18, 2025

UAE retailers signal swift shift to omnichannel strategies: report

posted on Sep. 17, 2025 at 11:14 amSep 18, 2025

50 per cent of UAE retailers plan to expand their physical footprint, with pop-up stores and in-store partnerships emerging as popular strategies to provide experiential value and instant gratification.

Omnichannel UAE retailers

More than 70 per cent of UAE retailers are now integrating digital tools into their physical stores, signalling a major shift towards omnichannel retail strategies, according to the The UAE Retailer Survey, conducted by Zoho Commerce, under the banner of global tech company Zoho Corp.

The survey, which gathered insights from more than 300 businesses, highlights the key trends, opportunities, and challenges in the UAE’s retail segment. The report shows that 57 per cent of UAE retailers operate both physical and digital storefronts, with nearly seven in 10 of them generating equal revenue from both channels.

Social media has become the leading discovery channel, with 69 per cent of respon

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Tags:buyer experience Challenges Consumer behaviour consumer priorities convenience conversions Discovery E-commerce Experiences in-store market access market movements omnichannel strategies opportunities personalisation physical engagement Prashant Ganti Reach Report retailers Sales search shopping social media tailored experiences The UAE Retailer Survey trends UAE ZOHO Zoho Commerce

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.