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MRM MENAT, Shopify collaborate to accelerate commerce growth

The collaboration combines Shopify’s commerce tech with MRM’s creative, data-driven expertise and market intelligence, offering clients accelerated speed-to-market, and optimised scalability and customer engagement.

MRM ShopifyThe offering helps brands scale efficiently, connect more meaningfully with consumers, and build enduring loyalty, intending to turn every customer interaction into a growth opportunity.

MRM MENAT, part of MCN, has revealed a collaboration with Shopify to set a new benchmark for brand growth in the Middle East.

The collaboration combines Shopify’s commerce technology with MRM’s creative, data-driven expertise and on-the-ground market intelligence, giving clients the ability to accelerate speed-to-market, optimise scalability and strengthen customer engagement at every touchpoint.

“Commerce in the Middle East is at a pivotal point,” said Oliver White, Executive Director, Ecommerce, MCN MENAT.  “The brands that will lead are those able to scale with speed, innovate fearlessly, and maintain the cultural nuance that earns loyalty. With Shopify’s technology and


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.