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Anup Oommen
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Campaign’s event wrap: Leaders debate agentic AI adoption, creativity vs tech, platforms vs open web

Anup Oommen
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Campaign Middle East has concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025, gathering close to 200 marketers, agency leaders and adtech players at the Metropolitan Hotel in Dubai.

From Anup Oommen, Editor, Campaign Middle East; Ravi Rao, Managing Partner, Climaty.AI; Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42; Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment; Meghna Vyas, AVP – Marketing, Banking Sector, UAE.From Anup Oommen, Editor, Campaign Middle East; Ravi Rao, Managing Partner, Climaty.AI; Giacomo Ziani, Senior VP – Corporate Marketing & Communications, G42; Anis Zantout, Executive Director – Digital Innovation, Dubai Holding Entertainment; Meghna Vyas, AVP – Marketing, Banking Sector, UAE.

Campaign Middle East has successfully concluded its fourth event of the year – Campaign Breakfast Briefing: The Future Is Now 2025. The event witnessed a room full of client-side marketers, agency and adtech leaders dive deep into critical conversations on bringing back the spark of discovery and the joy of online shopping; balancing the benefits of the open web with dominating platforms; and taking a careful step towards a hybrid organisational structure that comprises AI-native employees, co-pilots and agentic AI.
The event hosted by Shantelle Nagarajan, the Master of Ceremonies for the event, also witnessed the first-ever Campaign Debate with clients and agencies going head-to-head o


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Tags:"ravi rao"#Passant El Ghannamadtech companiesAdvertisingadvertising technologiesagency leadersagentic AIAIAI agentsAi-native employeesAndre MatarazzoAndrew EneAnis ZantoutAnnalectAnup OommenARADAArtificial IntelligenceCampaign Breakfast BriefingCampaign Middle EastCarmaClimaty.AICommerceconsumer sentimentcopilotsCraftcreativityCriteodatadigital nativesDigital TransformationDiscoveryDr Hoda DaouDubaiDubai Holding EntertainmentEcommerce.Elie ChammasemotionG42Giacomo ZianiGMGGosia WajchertguardrailsGymNationHoda DaouJonathan FlenderKhaleej TimesKraft HeinzMaher KassabMajid Al FuttaimMarketersmarketingMazen NahawiMeghna VyasMetropolitan HotelNadeem QuraishiOmnicom Media Group MENAonline shoppingOpen Weborganisational structurePassant El-GhanemPerformanceplanningplatformsproject agoraRory McEnteesearchSeedtagShantelle NagarajanshowmanshipSocialeyezSpark Foundry MENAspark of discoveryThe Future is NowUmar Nisar Siddiqui
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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