fbpx
Campaign Middle East
العربية
AdvertisingAppointmentsCreativeDigitalFeaturedMarketingNews
Anup Oommen
posted on

We Are Social appoints Maya Abdulazim to lead influencer marketing practice

Anup Oommen
posted on

Abdulazim will oversee the end-to-end development and execution of creator-led campaigns, including strategy, talent sourcing, activation and reporting.

Maya Abdulazim, Lead – Influencer Marketing, We Are Social / Socialize.Maya Abdulazim, Lead – Influencer Marketing, We Are Social / Socialize.

We Are Social has appointed Maya Abdulazim to lead its influencer marketing practice, reinforcing the agency’s focus on creator-led strategies that deliver cultural relevance and measurable impact.

A communications and PR professional with deep experience in influencer marketing, Abdulazim will oversee the end-to-end development and execution of creator-led campaigns  from strategy and talent sourcing to activation and reporting.

She will work closely with We Are Social’s strategy, media and creative teams to ensure influencer marketing is integrated across broader social thinking and aligned with brands business goals.

Commenting on the appointment, Aurelien Fonteneau, General M


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:activatingAurelien FonteneauAzadeacontent creatorscreator strategyCultural RelevanceDevelopmentexecutionfashionfmcgInfluencer marketingMaya Abulazimmeasurable impactreportingSocializeSonyStrategySwitztalent sourcingtechTikToktourismWe Are Social
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like