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posted on Sep. 02, 2025 at 8:00 amSep 2, 2025

DAZN partners with The Trade Desk to enhance on-platform advertising capabilities

posted on Sep. 02, 2025 at 8:00 amSep 2, 2025

DAZN joins a growing list of global publishers, broadcasters and advertisers adopting EUID and OpenPath to help build competitive and transparent advertising ecosystems.

DAZN

DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with precision.

DAZN, a leading sports entertainment platform, has entered a strategic partnership with adtech leader The Trade Desk to bring best-in-class innovation to DAZN’s platform for advertisers through enhanced targeting capabilities and connectivity to DAZN’s premium inventory.

Through the partnership, DAZN is leveraging European Unified ID (EUID) to enable advertisers to transact on addressable inventory with precision.

Additionally, OpenPath will provide advertisers with easy, direct access to DAZN’s premium inventory, while helping to ensure an efficient, transparent supply chain and enabling publishers to maximise revenue.

Joe Connors, VP Advanced Advertising at DAZN, said, “DAZ

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Tags:addressability addressable inventory advertisers broadcasters DAZN EUID European Unified ID global publishers innovation inventory Joe Connors OpenPath programmatic SPORTS & ENTERTAINMENT.sports streaming supply chain Sven Hagemeier targeting The Trade Desk transparent advertising trust

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.