Svenja Maltzahn, Founder of Sumea SocialSumea Social, a social media and full-service LinkedIn agency founded by ex-Burson communications strategist Svenja Maltzahn, has officially launched its Trade Show Practice before the busiest trade show season begins in the region in 2025.
The service integrates LinkedIn content planning, on-ground coverage, and product showcases with traditional PR to deliver brand awareness that extends far beyond the event itself.
Each year, companies invest heavily in trade shows, from booth design and build, to sponsorships, team travel and client hospitality. Yet despite the scale of these investments, communications often remain an afterthought.
Many brands fall back on simple “we are here” posts or recap videos, while missing the chance to introduce their products and solutions to the much larger audience who never stepped foot inside their booth.
The new Sumea Social offer is designed to close this gap. It ensures that a company’s presence is visible before, during, and after major events, extending impact far beyond the exhibition hall.
Svenja Maltzahn, Founder of Sumea Social, said, “We launched this practice after recognising a real opportunity to help organisations maximize their ROI from trade shows. Too often, teams become consumed by booth logistics and back-to-back meetings, missing the chance to showcase their products and solutions in a way that drives lasting business growth.”
The launch comes at a timely moment, with flagship industry events such as GITEX Global and Expand North Star set to take place in Dubai in October.
Both events are expected to attract tens of thousands of visitors and exhibitors from around the world, making them a crucial platform for business-to-business (B2B) visibility.
Headquartered in Dubai, Sumea Social aims to help global and regional organisations and business leaders stay visible to build momentum and drive business growth – across LinkedIn and traditional media.
