From left, Onur Kece, Founder and Creative Director, and Alix Petit, Design Director, The Refreshment Club.Founded in Paris in 2019, creative agency The Refreshment Club is set to officially open its Middle East hub with an office in Dubai in September 2025.
The creative agency – whose work spans across communication, brand, and platform design for a new generation of luxury and lifestyle brands – will look to enable closer collaboration and faster implementation of adaptive campaigns, retail transformation and culturally relevant creative production in the MENA region through its new office in Dubai.
With a portfolio spanning fashion, beauty, retail, and purpose-led ventures, the agency partners with clients including Louis Vuitton, Westfield, Elie Saab, and the No More Plastic Foundation.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:adaptive campaignsAdvertisingagency launchAI creativityAI-enabled creativityAlix PetitbeautyBrandBrand StrategyCollaborationcommunicationcreative agencycreative productionCultural RelevancedesignDesign Directordisruptive thinkingDubaiElie SaabfashionGCClaunchLifestylelifestyle brandsLouis VuittonLuxuryluxury brandsMENAMENA hubMiddle EastMiddle East hubNo More Plastic FoundationOnur KeceParisplatform designPurposeretailretail transformationstrategic designThe Refreshment ClubThe School of Future FundamentalsWestfield








