Al-Futtaim IKEA has launched its ‘Start at Home’ campaign in celebration of ‘Earth Weeks’. The campaign aims to empower and inspire individuals to adopt more sustainable habits where they matter most – right at home.
Launched across the UAE, Oman, Qatar, and Egypt – in partnership with Memac Ogilvy, which handled the creative, social and PR – the campaign rollout was designed to be integrated and reach the community through several channels, using both traditional and digital means.
In conversation with Campaign Middle East, Carla Klumpenaar, GM Marketing and Communications, Al-Futtaim IKEA UAE, Qatar, Egypt and Oman, said, “We wanted to demonstrate that sustainable living doesn’t
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