Sophie Toh, Managing Director, DNA - a brand strategy vertical under DDA.Global communications agency DDA is leveraging its 50-year history and expertise in entertainment to launch DNA – a global brand strategy vertical that aims to leverage the connective tissue across entertainment and brands through campaigns, brand partnerships, talent relations, social media and events.
Led by Julie La’Bassiere, DDA’s Chief Strategy Officer, DNA will tell brand stories by developing creative ways to communicate compelling and sustainable campaigns that leverage DDA’s entertainment relationships, maximising opportunities for brands and other partners.
On behalf of the DDA Board, DDA’s CEO Lawrence Atkinson, said, “Under Julie’s strategic leadership, DNA unites
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