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2021 Ford trends report finds consumers resilient and adaptive amid the pandemic

The report highlights the coping mechanisms and resilience that are on display worldwide. Global survey across 14 countries including, for the first time ever, Saudi Arabia and the United Arab Emirates, reveals how families and individuals are rewriting the rules – in the workplace, in their family life and in their social connections, as well as in their consumption of goods and services.

2021 Ford Trends: Sustaining Sustainability – In the early days of the pandemic, air quality emerged as a possible silver lining to the worldwide lockdown, but that optimism quickly diminished as the world retreated to plastics and other disposables – making it clear that being sustainable and staying sustainable are not always in lockstep. Younger generations are particularly concerned: 46 per cent of Gen-Z-ers globally say the pandemic has made us more wasteful – and 47 per cent say that long-term, the pandemic will have a negative impact on the environment.

2020 has been a year no one saw coming. Covid-19 has


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