18 12 for ’18 (the old rules no longer apply)
Elie Khouri is the CEO of Omnicom Media Group MENA
So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as a marker for the number of upcoming themes. Given the period of unprecedented disturbance we’ve been facing, I thought it was time to revisit things. Looking back at last year’s list, there was one prediction I vastly underestimated and that was the severity of cuts in advertising investments in the region. I projected a 10 per cent drop in 2017, and it will end up closer to 20 per cent. So, this year, I’ll only make 12 predictions for two reasons; first, because that’s all we can afford,
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