By Richard Fitzgerald, founder and CEO, Augustus Media
Last year was eventful for the media landscape in the MENA region. We listed predictions for 2022 a year ago and most of it happened. Take a quick look here.
We are back with 13 predictions for the media for the year ahead.
TikTok (Bytedance) will list publicly, most likely in China and we will see under the hood. TikTok is currently valued under Bytedance at $300bn – similar to the valuation of Meta. However, some analytics believe this is a trillion- dollar stock in the making.
Vertical video is the standard social media consumption trend in any media format – from how podcasts get distributed, to Instagram stories
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