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posted on Jan. 24, 2025 at 8:00 amJan 24, 2025

125,000 SEO datapoints and SERP – How to rank on Google’s first page

posted on Jan. 24, 2025 at 8:00 amJan 24, 2025

Online Marketing Gurus' Andrew Raso shares why marketers must take the time to analyse the SERPs for their industry, target keywords, identify dominant features and tailor their content accordingly.

Search is changing — again. This comes as no surprise to digital marketers, who have always had to wrangle with an endlessly changing search and SEO landscape. To better understand what direction search engines will take in 2025, Online Marketing Gurus explored the intricacies of SERP (Search Engine Results Pages, i.e. the first page people land on when you use a search engine) across 600 websites, leveraging more than 125,000 SEO data points among 19 industries.

The emergence of artificial intelligence (AI) has only compounded the complexity of the search facet of the internet, and forced marketers to stop and re-evaluate many of their processes and best practices.
“SERP features impa

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Tags:Ads advertisements AI Andrew Raso Artificial Intelligence Bing click-through rates content content marketing CTR digital marketers digital marketing featured snippets frequency Google large language models LLMs Marketers Online Marketing Gurus optimisation original content patterns perplexity AI personalised content schema markup search search engine optimisation search engine page results search patterns search results SEO SERP snippets Traffic trends visibility websites

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.