Search is changing — again. This comes as no surprise to digital marketers, who have always had to wrangle with an endlessly changing search and SEO landscape. To better understand what direction search engines will take in 2025, Online Marketing Gurus explored the intricacies of SERP (Search Engine Results Pages, i.e. the first page people land on when you use a search engine) across 600 websites, leveraging more than 125,000 SEO data points among 19 industries.
The emergence of artificial intelligence (AI) has only compounded the complexity of the search facet of the internet, and forced marketers to stop and re-evaluate many of their processes and best practices.
“SERP features impa
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