RSSAll Entries Tagged With: "World Cup"

Study: Twitter finds 16 million football fans in MENA

Study: Twitter finds 16 million football fans in MENA

By Benjamin Ampen, Managing Director, MENA, Twitter From professional footballers’ thoughts and football club news, to sports journalists’ opinions and live match broadcasts that are celebrated, lamented or debated; these conversations happen across Twitter in real time, informing fans of everything that’s happening around the sport in an open, public platform. For perspective, the last […]

McDonald's – World Cup

McDonald’s – World Cup

Evidently people change their nationality during the World Cup, making them more loyal to the country they are supporting than the country’s real citizens. That’s the insight that FP7 has latched on to with its new campaign for McDonald’s. Project World Cup Client McDonald’s Creative agency FP7 Dubai Production company The Works, Beirut Director Enrico

Nancy Ajram waves her flag for Coca-Cola

Nancy Ajram waves her flag for Coca-Cola

Coca-Cola Middle East has united long-term brand ambassador Nancy Ajram with hip-hop artist K’naan in support of its official sponsorship of the World Cup in South Africa. The music video, which has been released in 15 countries and was partly filmed in Amchit and Ashrafieh in Lebanon, is a remix of K’naan’s Wavin Flag, which […]