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Tamra C2 retains Enoc retail

Tamra C2 retains Enoc retail

Dubai-based  creative agency tamra C2, has retained the retail division business of UAE oil company Enoc after winning a pitch against six other agencies. The account has been a part of the C2 portfolio since 2012 and includes the core fuel retailing of Enoc in addition to its various brands such as Zoom convenience stores, Pronto fresh […]

‘We’re not interested in volume, but in performance’

‘We’re not interested in volume, but in performance’

Besides expanding in the Middle East, its second-fastest growing market, Cheil will look to build digital planning and buying capabilities globally, and continue to scout for acquisitions, says global COO Michael Kim.

The devil’s not in the detail; he is in retail

The devil’s not in the detail; he is in retail

The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee

Tim Hortons café goes ‘dark’ to promote Dark Roast coffee

Brand considering taking theme for new blend to other outlets. Tim Hortons Café and Bake Shop, the ‘fast casual restaurant’ chain, launched its Dark Roast flavour on 10 January at Skydive Dubai. The campaign kicked off with pitch dark tents at Skydive, where customers were made to taste the new blend in the dark. Taking it to retail outlets, PerceptGulf […]

Centrepoint embraces family and fashion in new positioning

Centrepoint embraces family and fashion in new positioning

Impact BBDO effects transition to ‘Family. Fashion. One Destination’ from ‘Four Great Brands..One Destination’. Fashion retailer Centrepoint has adopted a new communication platform, shifting from ‘Four Great Brands…One Destination’ to ‘Family. Fashion. One Destination’. The four brands under the Centrepoint umbrella are Baby Shop, Splash, Shoe Mart and Lifestyle. Centrepoint has 109 stores across UAE, Saudi […]