Deliveroo sees expansion with new retail concept


Deliveroo UAE has launched ‘Deliveroo Shopping’, a new online retail offering.

It will bring consumers a world of retail options on-demand, alongside its existing restaurant food and grocery services.

The expansion marks a major new step in its growth journey and provide consumers what they need for a range of occasions.

The app will allow consumers to order a variety of retail items, including Electronics, Health & Pharmacies, Flowers, Pet Essentials, Gifts, Toys & Games, and Beauty & Toiletries.

The group is set to expand this selection, offering more retailers and categories based on consumer insights which reveal what people are searching for and buying most of time.

It now offers customers the opportunity to shop from many local and international brands including Tavola, Geekay, Early Learning Centre (ELC).

Deliveroo is also rolling out a new gifting functionality in the app, where consumers can select products they want to gift, mark this as a gift at checkout and send receivers a trackable link to their order with an animated greeting card.

The platform’s machine-learning-based search and discovery functionality also allows consumers to browse for a gifting occasion in app, for example a birthday, and they will instantly be offered a curated selection of gifting options.

Anis Harb, General Manager at Deliveroo Middle East said: “Deliveroo Shopping is a major milestone in our growth journey. It is the result of extensive research which identified a significant need for convenient on-demand delivery in specific non-food categories.

“We are confident that Deliveroo Shopping will transform the non-food shopping experience, making last-minute gifts, electronics, kitchen essentials, or toys for the little ones accessible at the click of a button.”

Deliveroo Shopping is available to all customers across Dubai, Abu Dhabi, Al Ain, Sharjah, Ajman, and Ras Al Khaimah.

Deliveroo Plus subscribers will now enjoy the added perk of free delivery on their ‘Shopping’ orders, expanding the benefits of their subscription.