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Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Dubai Lynx 2015: Jeddah duo crack YouTube 7-Day Brief for UN Women

Young woman’s make up tutorial vlog on ‘How to cover facial bruises’ impresses jury.

The only safe haven from advertising: Mars

The only safe haven from advertising: Mars

Today advertising needs to rate on either entertainment or usefulness, says the author.

There’s value in the public announcement, if it doesn’t go like this…

There’s value in the public announcement, if it doesn’t go like this…

The author says that the invisible announcer is, for the duration of the message, a spokesperson for the brand. Layzangenmenwehavearrivindubailocaltimesevenclokntempeshurethirtysevdegrees is a sentence any seasoned flyer will recognise instantly. Yes, it is the blurb cabin attendants churn out when your plane lands, and which is often repeated in a similar fashion in a couple of […]

The devil’s not in the detail; he is in retail

The devil’s not in the detail; he is in retail

The point of purchase is where judgement day awaits, says the author. As you emerged from the holiday season, brushed off the bits of turkey hanging on your clothes and tried to figure out what to remove from that stupidly optimistic new year resolutions list, there is one thing that should have hit you in the […]

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

Dubai Lynx 2015: YouTube 7-Day Brief goes live, for UN Women

The cut-off for submitting entries is noon (UAE) on 21 January.

Left out in the cold by Grand Theft Auto V

Left out in the cold by Grand Theft Auto V

Ramsey Naja is CCO at JWT MEA “For many people around the world – well, for the population equivalent of a medium-sized country, as it turns out – 17 September 2013 was a red-letter day. Why? Well, this last Tuesday marked the global launch of something called Grand Theft Auto 5, or GTA V for […]

Move over Free, New Free is here

Move over Free, New Free is here

Ramsey Naja is chief creative officer at JWT MEA “It is said that, in advertising, there is no more powerful word than ‘free’. Well, I am no longer so sure about that. ‘Free’ is one of those words that have been so worn it should never be written in a serif font. Indeed, being a […]

Loving a barbarian who turns cuddly

Loving a barbarian who turns cuddly

Ramsey Naja is chief creative officer at JWT MEA “I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the […]

The general’s last planning stand...

The general’s last planning stand…

Ramsey Naja is chief creative officer at JWT MEA “I have a love-hate relationship with planners. That is to say I love a few of them and hate all the others. You may argue that this is normal, coming from a creative person, and that it arguably works both ways. To hell with that – […]

Are we creative or just insane?

Are we creative or just insane?

Ramsey Naja is chief creative officer, JWT MEA It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realisation. There is a host of reasons to support this, but the most important is […]