All Entries Tagged With: "Ramsey Naja"
Move over Free, New Free is here
Ramsey Naja is chief creative officer at JWT MEA “It is said that, in advertising, there is no more powerful word than ‘free’. Well, I am no longer so sure about that. ‘Free’ is one of those words that have been so worn it should never be written in a serif font. Indeed, being a [...]
Loving a barbarian who turns cuddly
Ramsey Naja is chief creative officer at JWT MEA “I think that media can often be the modern day equivalent of Attila the Hun. In this shape, indeed, at its worst, media looks at everything as a territory to conquer and pillage rather than a canvas, and seeks to exploit it as such to the [...]
The general’s last planning stand…
Ramsey Naja is chief creative officer at JWT MEA “I have a love-hate relationship with planners. That is to say I love a few of them and hate all the others. You may argue that this is normal, coming from a creative person, and that it arguably works both ways. To hell with that – [...]
Are we creative or just insane?
Ramsey Naja is chief creative officer, JWT MEA It pains me to say it, but I often get the feeling that this business of ours is losing its magic. In fact, it is not just a feeling but a sad realisation. There is a host of reasons to support this, but the most important is [...]
Calm down, dear, it’s only a bad ad
Ramsey Naja is chief creative officer, JWT MEA “I’ve seen bad ads in my life – God knows I’ve made a few myself – but the one I watched recently was in a league of its own. In fact, it sits on top of the intergalactic premier league of poor advertising. And it wasn’t bad, [...]
The Best Niagara never went away
Ramsey Naja is chief creative officer at JWT MEA “One of the images I remember from my childhood is that of a cast iron, ceiling-high toilet flush with an embossed slogan that read “The Best Niagara”. Now, this was not a flushing system as much as a mini-tsunami on a chain, a contraption designed to [...]
Time for adland to take a pitstop
Ramsey Naja is chief creative officer, JWT MEA Ah, summertime. A word so evocative it cannot but conjure up wonderfully stereotypical, HD-quality pictures of sandy beaches and pantone-perfect blue seas, mermaid-like beauties and sand-kicking Herculeses, pristine boutique hotel rooms and infinity pools… and frighteningly deserted ad agency desks with phones endlessly ringing in the background. [...]
Let’s all make it up as we go along…
Ramsey Naja is chief creative officer, JWT MEA “There’s a great expression in Arabic, which, as many would argue, sums up our approach to life in the region. Literally translated, it says: “I hope I get him in the eye.” Which makes it not just the equivalent of a shot in the dark, but outlines [...]
CSR is a front for awards ambition
Ramsey Naja is chief creative officer, JWT MEA “I wonder sometimes whether we, as advertising agencies, take ourselves too seriously. This is not some angst-ridden, finger-chewing phase I’m going through. It is simply the fact that, in touch as we are with a large body of people that we can influence, we sometimes feel we [...]
Cometh the hour, cometh the suit
Ramsey Naja is chief creative officer, JWT MEA “There’s probably been more ink used on the topic of good leadership than blood spilled by bad leaders. Motivational speakers, industry gurus, and endless writers of self-help, get-rich-quick and Donald Trump-esque business publications have all waxed lyrical and pontificated endlessly on the subject and, in the process, [...]
