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Behind the scenes: what advertising production companies do

Behind the scenes: what advertising production companies do

Marianne Azhari explains what advertising production companies do and what brands can learn from them to stretch their marketing budgets further Marianne Azhari is regional managing director of Williams Lea Tag When it comes to marketing and advertising we generally think of advertising agencies, media agencies, digital, PR, social media, events, experiential marketing and event […]

Creative production company Baroque launches film unit

Creative production company Baroque launches film unit

By Eleanor Dickinson Dubai-based independent production house Baroque has acquired an Italian film company as it launches its own in-house film unit. The creative production company has launched Baroque Film after buying Milan-based Dress Code Film as part of the UAE -based firm’s worldwide expansion. Award-winning director and Dress Code Film founder Lorenzo Bassano has been appointed […]

It's time to rethink the 80:20 split of production versus media

It’s time to rethink the 80:20 split of production versus media

Tej Desai is managing director at wIDEAwake and Boot Polissh Films Advertising’s 80:20 rule has changed. Over the last few years, I have had the benefit of sitting in several meetings with varied teams across brands and categories, more or less debating the same thing. “Why do we spend so much on production? Can’t we get it […]

Directors’ drought  

Directors’ drought  

Anyone with a camera can now create films and videos, whilst the production industry is being squeezed by clients and agencies alike. Where now for those who make a living out of creating commercials, asks a freelance director  I write this article half an hour after receiving (yet another) email from (yet another) production house […]