FeaturedMediaThe WorkVideoVideo & Audio

Camouflage and MAGGI add a new touch to tradition

Not only a necessity , Food is a window to all cultures and societies in its different timelines.

With this thought in mind, Camouflage Production and Publicis Middle East came up with a campaign for MAGGI that serves as an ode to progressiveness of Saudi Arabia.

Highlighting the social progressiveness of Saudi Arabia , this film, brings the modernity and traditions within the same picture frame ,  it’s an ode to the Saudi woman who is embracing progress, yet is rooted in her tradition with pride, just like the new MAGGI liquid mixes.

Shot in Turkey with renowned director Niels La Croix, this film uses the most advanced technology in food films to create a sequence of even

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.