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NMC reveals three-tier system for influencer licences

NMC reveals three-tier system for influencer licences

Individuals can now be registered under official influencer agencies such as Motivate-Vamp The UAE’s National Media Council (NMC) has announced a three-tier system for its influencer-licensing law that took effect on June 1. Vamp, a joint venture with Campaign’s parent company, Motivate Media Group, will be the first Official Influencer Agency allowed to cover influencers […]

Motivate partners with Vamp to build new media offering

Motivate partners with Vamp to build new media offering

Motivate Media Group last week announced a partnership with Vamp, the world’s leading influencer marketing platform. The venture, which encompasses the Middle East and North Africa region, creates a significant opportunity for Motivate as it focuses on growing its digital footprint through the amplification of its digital and social audience that currently reaches 1 million […]

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

Influencing Iran: why content is the only way to reach the Islamic Republic's social media users

Influencing Iran: why content is the only way to reach the Islamic Republic’s social media users

By Alex Malouf, vice chair, EMENA, for the International Association of Business Communicators Let me ask you a question: what do you know of Iran? The country has a population of almost 80 million, 68 per cent of whom are online. Sixty per cent of Iranians are under the age of 30, and 73 per […]

Elie Khouri's 17 predictions for 2017

Elie Khouri’s 17 predictions for 2017

Elie Khouri is CEO of Omnicom Media Group MENA The marketing industry is in the midst of major disruption. From economic and political uncertainty and the transformation of the media marketplace to the emergence of new business models and the impact of new technologies, we have the makings of a perfect storm. Still, with every […]