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Etihad to launch biggest ever global brand campaign

Etihad to launch biggest ever global brand campaign

Etihad is to roll out its biggest ever global brand campaign on Sunday. The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March. Created by M&C Saatchi, which won the airline’s […]

MediaCom expands regional operation

MediaCom expands regional operation

MediaCom is expanding its operations in the Middle East and North Africa with the opening of two new offices in Qatar and Abu Dhabi. The new Qatar office will open in January next year and follows significant new business wins in the country. Meanwhile, the Abu Dhabi operation will be based in twofour54 and will […]

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi’s new Abu Dhabi office has appointed its first creative director and won its first piece of local business following its opening in April. Barry Brand, who began his careet at BBH in London, arrives at the agency’s UAE operation as creative director after a four-year stint at M&C Saatchi’s Beirut office, where he […]

Etihad launches new global TV campaign

Etihad launches new global TV campaign

Etihad has launched its first global TVC since the account was won by M&C Saatchi in February. Filmed at the beaches of Saadiyat Island in Abu Dhabi, the TVC will be shown on pan-regional television media across Europe, the Middle East and Africa in addition to country specific stations in the UAE, France, Germany, Ireland, […]

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi is in the process of recruiting a CEO and creative director for its new operation in Abu Dhabi. The agency, which is setting up an office in the UAE capital following its winning of the global Etihad account in February, already has 15 people in place. Moray MacLennan, the network’s worldwide CEO, said: […]

M&C Saatchi wins Etihad's global advertising account

M&C Saatchi wins Etihad’s global advertising account

M&C Saatchi has won Etihad’s global advertising account following a competitive pitch. The appointment follows a lengthy review process that had begun in October last year and had included most of the big global advertising networks. M&C Saatchi’s winning of the account follows on the heels of MediaCom and LBi landing the airline’s global media […]

MediaCom and LBi win Etihad's global media accounts

MediaCom and LBi win Etihad’s global media accounts

MediaCom and LBi have won Etihad’s global media accounts following a multi-agency review. WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care of digital media strategy, search and affiliate marketing. The incumbent on the media buying account was OMD, which had held the business since 2005, when the airline […]

Etihad reviews global creative and media accounts

Etihad reviews global creative and media accounts

Etihad Airways is the process of reviewing its global creative and media accounts. The account, which is worth an estimated $160 million, is being competed for by most of the big global advertising and media agency networks, with the review process already in full flow. Media presentations have taken place, with the creative side of […]

Etihad – Katrina Kaif

Etihad – Katrina Kaif

Anglo-Indian Bollywood star Katrina Kaif has signed a deal to become Etihad Airways’ latest brand ambassador. The UAE’s national carrier will work with Kaif on a series of initiatives to promote the airline across India and around the world, including Indian communities in Etihad’s key markets such as the UAE, the US and the UK. […]