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Etihad calls global media review

Etihad calls global media review

Etihad Airways has called a review of its global media planning and buying account. The Abu Dhabi-based airline is consolidating its media business, with the new brief to not only cover that of Etihad, but also its partner airlines, including Alitalia, airberlin and Air Serbia. Shane O’Hare, Etihad Airways’ senior vice president of marketing, confirmed […]

Nicole Kidman signing will accelerate Etihad's global appeal, says marketing chief

Nicole Kidman signing will accelerate Etihad’s global appeal, says marketing chief

Etihad VP marketing Andrew Ward puts the business case behind the airline’s biggest ever marketing campaign and reveals why signing Kidman was a “sensible investment”. Flying business class on Etihad airways’ new A380 carrier is an experience that VP marketing Andrew Ward wants more customers to know about.  Etihad, which is little more than a […]

Nicole Kidman stars in Etihad global ad campaign

Nicole Kidman stars in Etihad global ad campaign

Hollywood actress Nicole Kidman is the star of Etihad’s new global advertising campaign. Created by M&C Saatchi Australia, the campaign sees Kidman star in and provide the narrative for the TVC, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing […]

Etihad to launch biggest ever global brand campaign

Etihad to launch biggest ever global brand campaign

Etihad is to roll out its biggest ever global brand campaign on Sunday. The airline’s first such initiative for three years, it will comprise TV, print, outdoor and digital elements, with the campaign launching in the UAE before being rolled out across the world from 4 March. Created by M&C Saatchi, which won the airline’s […]

MediaCom expands regional operation

MediaCom expands regional operation

MediaCom is expanding its operations in the Middle East and North Africa with the opening of two new offices in Qatar and Abu Dhabi. The new Qatar office will open in January next year and follows significant new business wins in the country. Meanwhile, the Abu Dhabi operation will be based in twofour54 and will […]

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi Abu Dhabi appoints first creative director

M&C Saatchi’s new Abu Dhabi office has appointed its first creative director and won its first piece of local business following its opening in April. Barry Brand, who began his careet at BBH in London, arrives at the agency’s UAE operation as creative director after a four-year stint at M&C Saatchi’s Beirut office, where he […]

Etihad launches new global TV campaign

Etihad launches new global TV campaign

Etihad has launched its first global TVC since the account was won by M&C Saatchi in February. Filmed at the beaches of Saadiyat Island in Abu Dhabi, the TVC will be shown on pan-regional television media across Europe, the Middle East and Africa in addition to country specific stations in the UAE, France, Germany, Ireland, […]

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi to expand Abu Dhabi office

M&C Saatchi is in the process of recruiting a CEO and creative director for its new operation in Abu Dhabi. The agency, which is setting up an office in the UAE capital following its winning of the global Etihad account in February, already has 15 people in place. Moray MacLennan, the network’s worldwide CEO, said: […]

M&C Saatchi wins Etihad's global advertising account

M&C Saatchi wins Etihad’s global advertising account

M&C Saatchi has won Etihad’s global advertising account following a competitive pitch. The appointment follows a lengthy review process that had begun in October last year and had included most of the big global advertising networks. M&C Saatchi’s winning of the account follows on the heels of MediaCom and LBi landing the airline’s global media […]

MediaCom and LBi win Etihad's global media accounts

MediaCom and LBi win Etihad’s global media accounts

MediaCom and LBi have won Etihad’s global media accounts following a multi-agency review. WPP agency MediaCom will handle above-the-line media planning and buying, while LBi will take care of digital media strategy, search and affiliate marketing. The incumbent on the media buying account was OMD, which had held the business since 2005, when the airline […]