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El Bawadi – Timer

El Bawadi – Timer

Project: Timer Client: El Bawadi Creative agency: Elephant Creative: Maged Nassar, Ali Ali Director: Ali Ali DOP: Pierre Mouarkech Production: Frame nation films/Rudy Francis Producer: Nancy Sabbagh Colorist: Yves Sehnaoui

How I learnt to stop worrying and wait for the Lynx

How I learnt to stop worrying and wait for the Lynx

How a commercial that was hated by the client, focus groups and consultants alike won a Lynx grand prix. Ali Ali is creative director at Elephant Cairo “Open on a young man walking into a living room. Speechless and overwhelmed, he holds a retro-looking laser gun in his right hand. His family sits there in […]

Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown

Leo Burnett wins network and media agency of the year as Y&R retains ad agency crown

Leo Burnett was named network of the year and media agency of the year at last night’s Dubai Lynx awards, with Y&R Dubai becoming the first ever agency to retain the agency of the year crown. Y&R’s haul included the grand prix in the direct category for its ‘Headline News Cup Sleeve’ campaign for Al […]

Kalbaz – Ping pong

Kalbaz – Ping pong

A new TV campaign from Elephant Cairo that was created for the launch Kalbaz crisps. The work has been shortlisted at this year’s Dubai Lynx in the film category. Product Kalbaz Client Egypt Foods Agency Elephant Cairo Creative directors Ali Ali, Maged Nassar Agency producer Heba Radwan Producer Mohamed Mourad Director Ali Ali Editor Mohsen […]

Coca-Cola Egypt – Say Like

Coca-Cola Egypt – Say Like

Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter. Project Say Like Client Coca-Cola Egypt Creative agency Elephant Cairo Copywriters Maged Nassar, Ali Ali Directors […]

An Elephant in Cannes

An Elephant in Cannes

Elephant Cairo’s creative director Ali Ali talks to the Cannes Lions team

Agencies shortlisted in press, outdoor, radio and media

Agencies shortlisted in press, outdoor, radio and media

Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has […]

Agencies named One Show finalists

Agencies named One Show finalists

Y&R Dubai, FP7/BAH and Cairo’s Advantage Marketing & Advertising are the only agencies from the region to be named finalists at The One Show in New York. Y&R, which was named advertising agency and network of the year at the Dubai Lynx in March, has its ‘Accessories Required’ work for Harvey Nichols shortlisted, as well […]

Sorry Prasoon, creativity doesn’t need to be cultural

Sorry Prasoon, creativity doesn’t need to be cultural

‘We are creatives, not anthropologists’ argues Elephant Cairo’s Ali Ali following the judging at this year’s Dubai Lynx awards “I still remember seeing Fallon’s ‘Gorilla’ spot for Cadbury for the first time. It blew me away. It gave a new name to fresh, and surely had the same effect on many. Written and directed by […]

Y&R Dubai named agency and network of the year

Y&R Dubai named agency and network of the year

Y&R Dubai has been named both agency and network of the year at the Dubai Lynx. The agency, whose tally of awards included the grand prix in both print and design (pictured), pipped FP7/BAH to the title, although the Bahrain ad agency was interestingly named media agency of the year on the back of its […]