All Entries Tagged With: "Elephant Cairo"
Coca-Cola Egypt – Say Like
Coca Cola Egypt has launched an online campaign called ‘Say like’. The new initiative includes a video on YouTube – with various people explaining the benefits of liking something – and a Facebook app called the Like ‘O’ Meter. Project Say Like Client Coca-Cola Egypt Creative agency Elephant Cairo Copywriters Maged Nassar, Ali Ali Directors [...]
An Elephant in Cannes
Elephant Cairo’s creative director Ali Ali talks to the Cannes Lions team
Agencies shortlisted in press, outdoor, radio and media
Regional agencies got off to a flying start during the second day of the Cannes Lions festival, with shortlisted work in the press, outdoor, radio and media categories. There are a total of 43 pieces of work shortlisted in press, followed by 12 in outdoor and four apiece in media and radio. Y&R Dubai has [...]
Agencies named One Show finalists
Y&R Dubai, FP7/BAH and Cairo’s Advantage Marketing & Advertising are the only agencies from the region to be named finalists at The One Show in New York. Y&R, which was named advertising agency and network of the year at the Dubai Lynx in March, has its ‘Accessories Required’ work for Harvey Nichols shortlisted, as well [...]
Sorry Prasoon, creativity doesn’t need to be cultural
‘We are creatives, not anthropologists’ argues Elephant Cairo’s Ali Ali following the judging at this year’s Dubai Lynx awards “I still remember seeing Fallon’s ‘Gorilla’ spot for Cadbury for the first time. It blew me away. It gave a new name to fresh, and surely had the same effect on many. Written and directed by [...]
Y&R Dubai named agency and network of the year
Y&R Dubai has been named both agency and network of the year at the Dubai Lynx. The agency, whose tally of awards included the grand prix in both print and design (pictured), pipped FP7/BAH to the title, although the Bahrain ad agency was interestingly named media agency of the year on the back of its [...]
The year ahead for creativity
A proper value must be placed on ideas and Arabic take its place at the centre of thinking if the region is to move forward in 2011, says Ali Ali, creative director of Elephant Cairo “What’s next for the region? Well, 2011 may witness the birth of more independent agencies in our region. Clients the [...]
Bawadi – Prisoners
Real prisoners and ex-cons are the stars of a new TV campaign for Egyptian food manufacturer Harvest Food’s Bawadi halva. The work of indy outfit Elephant Cairo, the agency chose prisoners to front the campaign because they eat more halva than any other segment of Egyptian society. The five commercials see different prisoners discussing the [...]
Angry Panda goes global
Advantage Marketing & Advertising and Elephant Cairo are back in the spotlight again thanks to their cheeky Panda commercials. Yep, the TVCs appear to have gone viral in a serious way, with one version of the commercial (complete with English subtitles) achieving more than two million hits on YouTube in just five days. ABC News [...]
‘A momentous year for Egyptian television’
Ali Ali, creative director of Elephant Cairo, talks about this year’s Cannes festival and winning two Lions Well, it was an unforgettable week. The 57th Cannes Lions International Advertising Festival was good for the region and groundbreaking for Egypt. We haven’t won a single Lion (nor a TV shortlist) in 56 long years. My silver [...]
