Y&R Dubai, FP7/BAH and Cairo’s Advantage Marketing & Advertising are the only agencies from the region to be named finalists at The One Show in New York.
Y&R, which was named advertising agency and network of the year at the Dubai Lynx in March, has its ‘Accessories Required’ work for Harvey Nichols shortlisted, as well as ‘Yakla Snow Lotus’ for Land Rover and ‘Zombieland’ for Xbox’s Resident Evil 5. In One Show Design, the agency is also a finalist thanks to its ‘Stopache’ campaign for Paras Pharma and ‘Rare’ for Land Rover.
FP7/BAH’s shortlists come courtesy of its ‘Directory’ print work for Batelco (pictured), while Advantage Marketing & Advertising is named a finalist for the ‘Never Say No To Panda’ campaign created by Elephant Cairo.
Entries for this year’s One Show competitions are up 20 per cent on last year, with the winners to be announced on 9 May. Y&R Dubai and FP7/BAH are also shortlisted in this year’s Clio Awards, which take place on 19 May.