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DMI and MEMS launch "The Victorious – Season 3"

DMI and MEMS launch “The Victorious – Season 3”

Season-3 promises to deliver “bigger and better” football Reality-TV excitement to the Region The highly-anticipated and well-attended event welcomed a host of advertisers, marketing, advertising agency and media professionals, coming together at El Chiringuito – Rixos The Palm Dubai at 9 pm, together with the teams responsible for producing and promoting The Victorious. The entire […]

DMS enters partnership with global “attention analytics” specialists MOAT

DMS enters partnership with global “attention analytics” specialists MOAT

Tie-up will deliver better digital measurement (transparency and viewability) to MENA’s digital advertisers DMS, which serves as the official digital arm of Choueiri Group, recently announced that they had become the first digital entity in the region to partner with New York-based SaaS analytics company and “Attention Analytics” specialists – MOAT.   MOAT is accredited […]

Where now for people meters?

Where now for people meters?

Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have […]

Karaky and Saad to depart SMG next month

Karaky and Saad to depart SMG next month

Two senior members of staff at Starcom MediaVest Group are to leave the agency. Both Rayan Karaky and Rami Saad are to step down from their positions as chief digital officer and digital managing director of SMG MENA respectively. Karaky is to join Google MENA in a senior leadership capacity, while Saad is heading to […]

Auditor recommends changes to tview system

Auditor recommends changes to tview system

The UAE’s people meter system, tview, is transparent and has “no integrity issues”, according to a six-month audit by French company CESP. However, CESP has made a number of key recommendations that “will put tview on a par with global industry standards for television audience measurement”. The audit follows a decision in June last year […]

Bribery and corruption

Bribery and corruption

The majority of people prefer to deny that corruption is present within the region’s advertising and media industry. But how prevalent is it, and can it be stamped out? Corruption is a touchy subject. Any discussion around it is deemed unhealthy for the industry as a whole, or detrimental to an individual’s career. And yet […]

Harfouche to replace Salameh as MCN CEO

Harfouche to replace Salameh as MCN CEO

Ghassan Harfouche is to become the new CEO of the MCN group at the end of March. Harfouche, who is managing director of the Choueiri Group’s Middle East Media Services (MEMS), will replace longstanding CEO Fadi Salameh, who is stepping down. Akram Miknas, MCN’s chairman, said of the appointment: “I am convinced that Ghassan – […]