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94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94 per cent of UAE marketeers acknowledge the importance of influencer marketing to enhance their brand: BPG Cohn & Wolfe survey

94% of polled marketeers say engaging with social media influencers benefits their brand 49% currently work with social media influencers in the region 43% spend up to US$10,000 per social media influencer campaign   The impact of social media influencers on driving consumer brand awareness, especially among millennials, has reached record highs in the UAE. […]

BPG Bates to handle Continental in MENA

BPG Bates to handle Continental in MENA

German tyre major relocates marketing responsibility for region to Dubai; agency appointment follows multi-agency pitch. BPG Bates, a part of the BPG Group, has been appointed by Continental, the German premium tyre manufacturer and international automotive supplier, to handle its creative duties in the MENA region. This follows Continental relocating responsibility for marketing in the region from […]

BPG I bates appoints Kevin Jones strategic planning director

BPG I bates appoints Kevin Jones strategic planning director

Jones moves from Havas Worldwide Middle East, following the exit of Gregory Bolle from BPG in August. BPG | bates has announced the appointment of Kevin Jones as strategic planning director. He moves from a similar position at Havas Worldwide Middle East, where he has been since 2008. Prior to Jones, Gregory Bolle was strategic planning head at BPG […]

BPG|Cohn & Wolfe wins Sony Mobile’s PR brief

BPG|Cohn & Wolfe wins Sony Mobile’s PR brief

Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe. The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR requirements in the Middle East, as well as helping to strengthen the performance of the brand as it targets ambitious sales targets of 100 per […]

Cohn & Wolfe takes minority stake in BPG|pr

Cohn & Wolfe takes minority stake in BPG|pr

Global communications and public relations agency Cohn & Wolfe has taken a minority stake in Middle East public relations firm BPG|pr. The new agency, called BPG|Cohn & Wolfe, is the latest move in the international company’s expansion plans to grow across the region, India and Southeast Asia. Both firms are part of the global WPP […]

Visa hands regional PR brief to BPG

Visa hands regional PR brief to BPG

Global credit card company Visa has handed its regional PR brief to BPG Public Relations. The Dubai-based agency beat an undisclosed number of agencies to the account following a competitive pitch that had begun in early September. BPG officially takes over the business on 1 November. Naamat Baradhy, head of corporate relations at Visa Middle […]

Iraq is so much more than a spillover market

Iraq is so much more than a spillover market

Haider Jraidan is executive creative director at BPG Group and business head – Iraq “When my son was in kindergarten, he went on a school trip to the Sharjah Zoo. His nice Lebanese teacher asked him: “Koki, are you mabsoot?” My little boy was taken aback and replied: “No, miss… why would I be mabsoot?! […]