All Entries in the "5.Video & Audio" Category
Red Cross and Red Crescent Societies – Steve
A total of 1.3 million people die from road deaths every year, and more than 50 million are injured. It is the number one killer of youth aged between 15 and 29 years old. AirSpace Studio in Dubai was asked to produce an animated film that targets this audience as part of a Red Cross [...]
MasterCard – Everyone can play
MasterCard has launched a campaign in Saudi Arabia related to the company’s sponsorship of the Zain Saudi League. The initiative includes the launch of a football song called Everyone Can Play, written and sung by Saudi singer Qusai, as well as a penalty challenge for fans in Riyadh and Jeddah. The song has been released [...]
Real stories, real power – Vodafone Egypt
JWT Cairo’s award-winning ‘Kowetna’ campaign for Vodafone Egypt was complemented by a series of mini-documentaries focusing on the Egyptians featured in the campaign. The campaign won the integrated grand cristal at the MENA Cristals earlier in the year. Here’s one of the documentaries. The tagline is ‘Real stories, real power’.
Chevrolet – Hand-drawn billboard
Leo Burnett Dubai, ‘Foolin’ by Devendra Banhart, and a hand-drawn billboard for Chevrolet.
Puma Creative Factory
Puma Creative Factory has launched in Dubai, with brand ambassadors Abri and The Narcicyst featuring in a new video to promote the initiative that allows consumers to design their own shoes. The video includes music composed by Mike Daniel & Dany Neville.
Samsung – Dancing girl
This one minute and 44 second film, which is shot like a homemade video and begins with a young girl dancing on her own, is proving a hit on YouTube. The video is an advert for the new Samsung Galaxy 580.
Dolby Mobile – Dolbyman
Creative marketing agency Espionage has created a global film to promote the launch of Dolby Mobile. ‘Dolbyman’ features beatboxer extraordinaire, Beardyman, in numerous musical guises, all in virtual 5.1 surround sound.
UNEP – Garbage City
This is an older piece of work by Dubai-based production house Filmworks for UNEP (United Nations Environment Programme). Directed by Nicolas Salis, the TVC depicts a city where a continuous rain of filth and garbage falls. In the imaginary city, the inhabitants have learnt to live with the plague. The final tagline is that “indifference [...]
Consulate General of Argentina – Crying
A gold winner at this year’s Cannes Lions festival, this ad for the Consulate General of Argentina, Los Angeles, plays on the fact that football is the most important sport in Argentina. Up until the World Cup, the national team had not been performing well, but Argentinian movies had had great success at film festivals, [...]
Puma Hardchorus – England
As England prepare to face Germany in the Fifa World Cup, here’s Puma’s Hardchorus, which was dreamt up by Droga5 in New York and features football fans from all over Europe singing a selection of songs with only a hint of tone deafness.
