RSSAuthor Archive for Nadeem Quraishi

The Mullen Lowe Corner: If only Alexander was an Ad man - Partner Content.

The Mullen Lowe Corner: If only Alexander was an Ad man – Partner Content.

by George Giessen, Regional Head of Strategy at MullenLowe MENA. You’re probably wondering after reading the headline – who is this Alexander? And why is there a queston of whether or not he should be a marketer? He is considered by many as a true military genius and was the first to realise the power of […]

WPP merges its Burson-Marsteller and Cohn & Wolfe PR agencies

WPP merges its Burson-Marsteller and Cohn & Wolfe PR agencies

Sunil John: Asda’a CEO becomes president of BCW Middle East Communications company holding group WPP is to merge two of its PR agencies, Burson-Marsteller and Cohn & Wolfe. The new firm will be called Burson Cohn & Wolfe. They are represented in the MENA region by Asda’a Burson- Marsteller and BPG Cohn & Wolfe. Sunil John, the […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

FACING UP TO THE ETHICS OF SOCIAL MEDIA “Social media influencers are important change-makers in society. Those who bring wisdom, creativity and positivity are a powerful force for good, because social media is a powerful tool for development and progress.”  This quote comes from His Highness Sheikh Mohammed bin Rashid al Maktoum, Vice President and […]

Partner Content: How the UK is leading in advertising technologies of the future

Partner Content: How the UK is leading in advertising technologies of the future

BY DAVID MOODY, ADVERTISING AND CREATIVE INDUSTRIES SPECIALIST, UK DEPARTMENT FOR INTERNATIONAL TRADE British creatives are re-engaging audiences through technology innovation in advertising ‘Probably the best lager in the world’. ‘The world’s local bank’. ‘No FT, No Comment’. ‘I think, therefore IBM’. ‘Beanz Meanz Heinz’. For decades, the UK’s advertising industry has been helping to […]

The Genderation Game

The Genderation Game

By Elda Choucair, CEO of PHD MENA. If it seems as though women are in the spotlight more than ever before, then a quick online search will confirm why this is the case. Far from underlining successes and triumphs, there is quiet discontent rising about gender inequality, pay gaps and, of course, the ongoing fall-out from […]

C2 NATIVE with Oracle host Design Thinking For Modern Marketers Workshop

C2 NATIVE with Oracle host Design Thinking For Modern Marketers Workshop

C2 NATIVE, the data-driven marketing and communication lab, hosted a workshop on ‘Design Thinking for Modern Marketers’ on February 27th. As per the agency, “This was the first of its kind with the presence of the UAE’s top automotive heavy weights, Ali & Sons LLC Porsche Abu Dhabi, Daimler, Maserati,Galadari Automobiles, Al Tayer Motors, Al Futtaim […]

The Winning Pitch

The Winning Pitch

By Manoj Khimji, managing director of The MediaVantage. Earlier this month, Super Bowl LII (aka Super Bowl 52 for the non-purists) saw the Philadelphia Eagles overcome the New England Patriots in what was widely regarded as being the most attacking NFL finale in the modern era. A total of 17 different records were broken, including the […]

Valentine’s Day surprise with Air Arabia.

Valentine’s Day surprise with Air Arabia.

Air Arabia partnered with Careem on the last weekend before Valentine’s Day. Three couples who called cabs for their usual weekend dining out were offered an instant possibility of flying out to Georgia, Sri Lanka or Armenia that same night. Then they had to get to the airport in a couple of hours to fly […]

Etisalat's The Network featuring Rowan Atkinson

Etisalat’s The Network featuring Rowan Atkinson

Kuwait-based agency Caviar has opened an office in Dubai. The company’s most recent campaign for UAE telecoms provider Etisalat, “The Network”, features British actor Rowan Atkinson, famous for his portrayals of Mr. Bean and Johnny English, and was directed by British writer, producer and director Paul W.S. Anderson, whose previous blockbuster hits include the Resident […]

New Trendlines Report on F&B in the GCC by Insignia Intelligence Unit

New Trendlines Report on F&B in the GCC by Insignia Intelligence Unit

After the industry wide recognition for the Insignia Middle East Travel Trendlines Report in 2016, the agency announced The Trendlines Report – F&B industry in GCC by Insignia Intelligence Unit. This will officially be launched at the Global Restaurant Investment Forum (GRIF) in March 2018. “We have been operating in this region for the past […]