RSSAuthor Archive for Nadeem Quraishi

FACES TO WATCH 2018 - DIGITAL & CREATIVE.

FACES TO WATCH 2018 – DIGITAL & CREATIVE.

Aline Krioghlian, “20-something”, Social Media Manager, Netizency NOMINATION: Just like her colourful Snapchat account, Aline adds color and attitude to everything that she touches, a bit like a gif library.” QUESTIONS What is the best bit of your job? Something I love about my job is that I can tell a story and be as creative […]

Entries for Loeries 2018 now open

Entries for Loeries 2018 now open

40 years of rewarding creativity Entries are open for Loeries Africa Middle East 2018 and all work flighted up to 31 May is eligible. Brands and agencies are encouraged to enter their best work for the highest accolade awarded to the brand communication industry across Africa and the Middle East. “This is the 40th year […]

Headway opens Dubai office to serve its MEA clients

Headway opens Dubai office to serve its MEA clients

Headway, a mobile growth company with worldwide clientele, has announced the opening of its new office in Dubai, in order to serve its growing clients base in Middle East. The new office is part of Headway’s worldwide expansion, that in the last twelve months has incorporated Seoul, Madrid and Los Angeles. Nader Shaheen, who was one […]

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Partner Content: The upcoming FiFA World Cup gives marketers in MENA an incredible once-in-every-four-years opportunity.

Excitement and interest growing in Russia, as the country prepares for the first time the FIFA World Cup will be held in Eastern Europe. In just a few weeks, the 2018 FIFA World Cup Russia™ kicks-off; with football fans around the world (regardless of nationality, age, or gender) will be uniting around screens (big and […]

MATTER OF FACT – News, Views & Trends from the World of Public Relations

by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations. THE NEW RULES OF INFLUENCE 2018 is the year that influencer marketing comes of age in the Middle East, with recent regulations issued by the UAE National Media council (NMC) nudging the industry into full-blown adulthood. reflecting the NMC’s key pillars […]

The MullenLowe Corner - Partner Content.

The MullenLowe Corner – Partner Content.

No, it’s not “buzz-words” (though I do appreciate a bad pun). In fact, bees have a great deal to teach us about the way our brains work, and how we can build integrated models of working that enable us to work smarter. Enter: science. The human brain functions in much the same way a colony […]

Interview with Abdulwahed Juma, Du's executive vice-president of brand & corporate communications.

Interview with Abdulwahed Juma, Du’s executive vice-president of brand & corporate communications.

As Du picks up Dubai Lynx’s Advertiser of the Year title, brand and communications chief Abdulwahed Juma tells Austyn Allison that creativity needs to get more agile, while staying human UAE telecommunications provider Du was this year’s Dubai Lynx Advertiser of the Year. While CEO Osman Sultan went on stage to pick up the prize, it is […]

How British Companies are Leading in Marketing Effectiveness - Partner Content.

How British Companies are Leading in Marketing Effectiveness – Partner Content.

One of the key trends in advertising today is “marketing effectiveness” – how to maximise marketing ROI through planning, media strategy, creativity, technology and automation. The UK Department for International Trade has been working with the Institute of Practitioners in Advertising (IPA) to promote marketing effectiveness thinking and understanding across all markets and took the […]

Chadi Farhat becomes OMG’s chief investment officer.

Chadi Farhat becomes OMG’s chief investment officer.

The regional executive director of  investments at the media services division of Omnicom Media Group MENA, Chadi Farhat, has been promoted to the new position of chief investment officer. In this role, he sets the group’s trading and investment strategy for the region across all media platforms. Farhat has expanded his remit to cover programmatic investments,  […]

Follow the money.

Follow the money.

by Joubran Abdulkhalek, Head of Center of Excellence – Middle East at Publicis Media. Fake news first started picking up steam in late 2016, during the US elections. Since then, I have constantly been reading about this phenomenon. Recently I came across an article published by WARC, which stated that media groups are ‘rallying’ to combat fake news […]