RSSAuthor Archive for Nadeem Quraishi

Campaign Annual - Top 10 News Stories of 2017

Campaign Annual – Top 10 News Stories of 2017

In January Publicis Groupe announced the launch of its Publicis Sapient operation in the MENA region. This meant the demise of Flip Media as a brand. The digital agency was part of Publicis Communications, but has now been rebranded as SapientRazorfish. UK-based creative and technology agency Omobono opened offices in Dubai in February. Middle East […]

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch  an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports & JCDecaux sign a partnership to launch an unprecedented Drive-to-Store, data driven offer at Dubai International

Dubai Duty Free, Dubai Airports and JCDecaux announce today a partnership introducing a new Drive-to-Store, data driven advertising offer at Dubai International (DXB) starting from January 1st 2018. This is the first worldwide collaboration between an airport authority, advertising and travel retail operators offering a new advertising value proposition to the market. JCDecaux Dicon, operating […]

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA named Agency of the Year for the second year running by The Middle East PR Association

Weber Shandwick MENA, was named 2017 Agency of the Year by the Middle East Public Relations Association (MEPRA) at their annual awards ceremony in Dubai on Wednesday, 6th December. Taking home ten honors at the ceremony, Weber Shandwick MENA was awarded accolades across its regional offices, for its work throughout the Middle East and North […]

Netizency xplains: Dubai 30x30 Fitness Challenge

Netizency xplains: Dubai 30×30 Fitness Challenge

PHD retains DWTC as Huawei expands media brief to Lebanon

PHD retains DWTC as Huawei expands media brief to Lebanon

Two PHD MENA clients have extended their relationship with the media planning and buying network after recently concluded competitive reviews, says the agency. Dubai World Trade Centre (DWTC), the region’s largest fair, exhibition and event organiser, has renewed its contract after three successful years with the agency. Huawei, a provider of information and communications technology […]

Rotana Media Group Focuses on the Future of Saudi Media Production

Rotana Media Group Focuses on the Future of Saudi Media Production

‘We will nurture local talent in Saudi Arabia and develop the country’s creative thinkers’. The CEO of Rotana Media Group, Mr. Turki Al Shabana, told an audience of leading CEOs and government officials at the Asbar World Forum about its new initiative to support young Saudi graduates in the field of media production. Working with […]

C2 NATIVE and Oracle host seminar on Digital Transformation and Customised Patient Experience in healthcare

C2 NATIVE and Oracle host seminar on Digital Transformation and Customised Patient Experience in healthcare

C2 NATIVE, the data-driven marketing and communication lab, has achieved another milestone with the seminar on digital transformation and customised patient experience in the healthcare sector of UAE. The healthcare sector in the UAE has launched the UAE Vision 2021. According to the US-UAE Business Council, among other objectives, it aims to ‘elevate the quality […]

Z5 Weyyak wins in OTT Trendsetter category.

Z5 Weyyak wins in OTT Trendsetter category.

In less than 7 months of functioning, Z5 Weyyak, the first product of Z5X Global, offering exclusive Indian and premium Arabic content via AVOD experience, targeting Arabs anywhere, anytime and Free of charge, became a hot topic. The 7th edition of the ASBU BroadcastPro ME Selevision Summit and Awards 2017, was held on November 14, […]

Good health

Good health

Healthcare communication, the newest category at Dubai Lynx, can fix real-world problems, writes festival director Thea Skelton. Healthcare communication is “not advertising and communication for the sake of selling something; it’s actually to fix a realworld problem,” says June Laffey, ECD at McCann Health Australia/ SE Asia and jury president for the Pharma Lion at […]

Looking up

Looking up

by Ahmad Abu Zannad, Regional strategy director, Leo Burnett MENA It has been proven by multiple sources that a brand anchored by a human purpose – one that gives it a meaningful, active role in people’s lives and stems from a strong conviction on how people ought to live their lives – does indeed deliver astonishing business results. […]