RSSArchive for November, 2011

Michael Bolton to sing about Jack Sparrow in Dubai

Michael Bolton to sing about Jack Sparrow in Dubai

This is quite amusing. Singer Michael Bolton is performing at the Madinat Arena in Dubai on Thursday, but the company promoting the event has gone and done a classic. The video above is a spoof, has 56 million views on YouTube, and includes Mr Bolton singing about Pirates of the Carribbean protaganist Captain Jack Sparrow. […]

Adam Young pens score for Burj Al Arab

Adam Young pens score for Burj Al Arab

The Jumeirah Group has teamed up with Adam Young, the founder of electronic music project Owl City, to create an original score for the new Burj Al Arab video ‘Leave the Ordinary Behind’. Minnesota-based Owl City is best known for the song Fireflies, which was a global hit when it was released in 2009 and […]

Damas – Farfasha

Damas – Farfasha

Damas is rolling out a regional campaign for its Farfasha brand, with Lebanese singer Nancy Ajram re-signed as brand ambassador. The work is the first created by FP7 since it won the account earlier this year and is a complete relaunch of the brand. In the 60-second TV commercial was shot over three nights in […]

Red Bull – Kuwait Rising

Red Bull – Kuwait Rising

This film by Lowe MENA is part of an integrated campaign that included TV, online and mobile communication, with the objective to raise awareness for Red Bull Art of Motion – Kuwait. Red Bull Art of Motion brings together the world’s best parkour athletes and free-runners on unique courses in locations across the globe. The […]

Emirates NBD calls media review

Emirates NBD calls media review

Emirates NBD, the UAE’s biggest lender, has called a review of its media buying and planning account. The review is in the very early stages and is understood to involve most of the major media agency networks, including incumbent MEC. The pitch follows last year’s creative review, which was eventually won by FP7. The agency […]

Damas turns to social media for relaunch

Damas turns to social media for relaunch

Jewellery company Damas has launched its biggest ever social media campaign as part of the relaunch of its Farfasha brand. The UAE-based company, which is also rolling out a TV and cinema commercial featuring re-signed brand ambassador Nancy Ajram, has allocated 10 per cent of its total marketing budget to social media and other digital […]

Cheil to open in Saudi Arabia and Jordan

Cheil to open in Saudi Arabia and Jordan

Cheil Worldwide is to expand its regional operations into Saudi Arabia and Jordan. The move follows the appointment of Azmi Yafi as chief operating officer for the Middle East and North Africa in August and forms part of the agency’s global mandate to establish Cheil as a creative agency force. Yafi, whose previous roles include […]

Impact BBDO to create major brand campaign for OSN

Impact BBDO to create major brand campaign for OSN

Impact BBDO has won the brief to create a major new brand campaign for pan-Arab broadcaster OSN. The work will roll out at the beginning of next year and follows the launch in September of OSN’s new brand identity under the banner ‘Just Imagine’. Hamad Malik, chief marketing officer at the pay-TV network, said the […]

Should Arabs be allowed to sit on Lynx juries?

Should Arabs be allowed to sit on Lynx juries?

Since its inception in 2007, there have been no jury members from the Arab world on the Dubai Lynx judging panels. The idea has always been that such a set up ensures impartiality. But now the debate among creatives about whether the time has come for Arabs to take their seats on the juries has […]

Jack Morton expands into the Middle East

Jack Morton expands into the Middle East

Global experiential marketing agency Jack Morton has expanded into the Middle East with the opening of an office in Dubai. The agency, which is headquartered in Boston, has appointed Alex Apthorpe and Yvonne Hoffzimmer as joint managing directors, with the duo tasked with overseeing the development, growth and operations of Jack Morton in the Middle East. […]