Navigating the quest for love in the Middle East presents unique challenges, given the cultural norms and social dynamics in the region.
‿ and us Agency and BlackBox Studio capture the wild journey of dating in their campaign for Closeup titled #GetCloserToLove.
The social films feature illustrations by Lucas Sales and immersive sound production by Vox Haus, which dive deep into the challenges singles face in both the UAE and KSA. It offers local relatable narratives with a touch of humour and an inspiring message.
One challenge expats often face is the transient nature of the population. Many people come to the UAE for short-term assignments or contracts, leading to a co
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