Baked and GO Sport have teamed to launch a multi-category brand campaign across GO Sport’s international key markets.
The collaboration leverages its strengths to create a brand campaign focused on encouraging consumers to adopt a “Go Further” mentality.
The campaign highlights the integral role that sports play in the daily lives of modern-day athletes and fitness enthusiasts.
By tapping into multiple categories, they aim to reach a wider audience and inspire them to push their limits in various aspects of their lives, be it sports, fitness, or personal development.
The campaign showcases a diverse range of sports and activities and underscores the idea that there’s a perfect fit for every individual, regardless of their background or preferences.
It is filmed in various locations throughout Dubai, capturing the spirit of a thriving fitness culture. The aim was to immerse the audience in an experience that dives into the mindset and focus of athletes.
Kirsten Pugsley, Head of Marketing at GO Sport, said: “I am thrilled to launch our 2024 brand campaign for GO Sport, internationally. This marks a huge milestone in our journey so far, and encapsulates the importance of remaining true to our identity as a sports performance retailer.The campaign brings together our key categories in running, training, team sports, rackets & swimming, and underpins our ethos of helping our everyday athletes to Go Further.”
Credits
Client – GO Sport
Agency – Baked
Agency Lead & Strategist – Dan Bulman
Production Company: Kill Club
Producer: Molly Bolton
Service Production: Knock Out Productions
Locations: Dubai Best Locations
Director: Callum Earnshaw
1st AD: Ali Copland
DOP: Rowan Biddiscombe
1st AC: Alex Coleborn
Lighting Team: Action Filmz
Art Director: Rose Maclachlan
Photographer: Nick White
Digi Op: Karl Gregory
Retouching: Chris Quick
HMUA: Maryam Khoshabi
Stylist: Kamal Farajallah
Edit: Nick Mitchmore
Sound Design + Music Score: In Hand London
Colour Grade: NT Colour
Talent
Angus Maxfield
Chelsey Raysbrook
Farai Tsingano
Nathan Ross Fox
Owen Edwards
Conor Doyle
Ryan Colin Woolf
Olga Kurki
Eliza May Jackson
Danny / Yordani Dzhurdzhev
Valentin Le Page
Danielle Regan Harrison
Huge thanks to WellFit and Action Films
