Campaign makes US foray with digital offering

Advertising and marketing title enters market with the promise, ‘Where creativity meets community’.

Campaign US Launch

Launched in the US on 30 September 2014 by its global editor-in-chief Claire Beale (pictured), Campaign seeks to become the first truly digital community for US marketing and advertising communications professionals and will be created by the industry’s leading talent.

Designed to celebrate creative excellence, the site will feature regular contributions from respected communications practitioners, such as the WPP chief executive Sir Martin Sorrell, Unilever’s chief marketing and communications officer Keith Weed, and Starcom MediaVest Group’s chief executive Laura Desmond. They will form part of an extensive panel of 50-plus industry experts.

The site, Campaignlive.com, will also showcase the best creative work and analyse key trends shaping the industry, as well as provide live coverage of the top industry events across multimedia platforms.

Campaign’s content will be primarily produced by creative talent for creative talent but will also include content from sister titles in the UK and Asia, as well as the fast-growing and influential ad-tech blog The Hub.

Beale is leading the launch and will be supported by an editorial team based in New York. She said: “The very best thing about our industry is the brilliant talent it attracts, the people. Campaignlive.com is for, about and created by those people.

“Our site is a place to showcase inspiring work, debate issues, share opinions, learn from the best in the business. It will also be a place that reminds us all why we do what we do: the sheer thrill of seeing amazing ideas come to life, infect culture and grow businesses.”

Sorrell commented: “It’s about time that Haymarket took the bold but intelligent step of launching Campaign in the States.”

Campaign launched as a print magazine in London in 1968 and has grown to become the world’s premier platform showcasing creative excellence in advertising, media and marketing. The digital versions of Campaign span the UK, Europe, Asia, the Middle East and now the US.

(Text: Sara Kimberley. This article was first published on campaignlive.co.uk)