After a year’s delay, Expo 2020 Dubai opened its doors to visitors eager to witness the first World Expo in the region. As brands prepare to engage consumers in a unique way, YouGov evaluated brand and sponsorship awareness for Expo 2020 Dubai partner brands before the start of the event.
In September, ahead of the launch ceremony, aided sponsorship awareness averaged 39% across the 31 Dubai partner brands among respondents familiar with the brands. Emirates registered the highest awareness (at 64%), followed by Etisalat (also at 64%), Dubai Chamber (57%), Emirates NBD (56%) and Emaar Hospitality (55%).
Understanding of sponsorship
When asked if they believe specific brands are suitable sponsors for the Expo 2020 Dubai,
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