Garnier announces a series of new milestones towards greener beauty

New global educational campaign in collaboration with NATGEO launched to support and inspire 250 million people to adopt a greener lifestyle – with switching to shampoo bars, refillable and reusable packs an easy green step to take for consumers says Garnier global president.

Garnier has revealed a number of new milestones to help consumers make informed, environment positive choices ‘One Green Step at a time’ and strengthen their own commitment to Green Beauty.

Global Brand President Adrien Koskas announced these new initiatives as part of a global live-streamed panel event at Expo 2020 Dubai with a number of high-profile environment experts from around the world including Stephanie Shepherd, Founder of Future Earth, Andrew Almack, CEO and Founder of Plastics for Change, Wawa Gatheru, Environmental Justice Activist and Imogen Napper, Marine scientist, Researcher into Plastic Pollution, Nat Geo Explorer.

The raft of new initiatives centre around the launch of a new global educational campaign dedicated to sustainable consumption, produced by National Geographic CreativeWorks and featuring National Geographic Explorers, giving the public access to expert knowledge and real-world advice with the aim of empowering 250 million people to live greener on the planet, by 2025.

National Geographic Explorers who also helped create content to inspire the everyday changes participated in the panel discussion tackling the important question – Can Beauty Go Green? Subjects such as plastic & packaging, water scarcity & green sciences are featured in the content series, and practical advice shared all with the aim of making sustainability accessible and empowering people to make greener choices and take #OneGreenStep.

Rosa Vasquez Chemical Biologist, Amazon Conservationist, Artist and Nat Geo Explorer commented “The conversation should focus equally on hope because when you realise how much of a negative impact our actions can have – such as whether we recycle or not at home –  we should also turn to how much of a positive impact the results of our small little actions have on the planet.”

Garnier, the third-largest beauty brand worldwide which produces 1.8 billion products a year and is available in 64 countries, embarked on their Green Beauty initiative in July 2020, setting out an ambitious industry-leading 5-year target and committing to several major goals.

Global Brand President Adrien Koskas said “At Garnier we feel it is our responsibility to empower people to do what they can, whilst we do what we can to lead the beauty industry forward in a more sustainable way. That’s why, a year on from launching our own end-to-end commitment to sustainability we have announced a new commitment, to empower 250 million people to live greener. These most recent green beauty milestones for the brand are simply further steps forward. We will keep moving forward because for Garnier, sustainability and Green Beauty is a journey that never stops.”

A global survey commissioned by the brand across 18 countries revealed that although 81% of people want to be more sustainable, less than 6% have taken day-to-day action to reduce their impact on the planet.

Environmental justice activist Wawa Gatheru also focused on a message of hope and the importance of the energy that young people particularly and crucially bring to the fight against climate change, “We need the energy and liveliness of young people to galvanize a consensus of people from all around the world, from all walks of life to address the climate crisis.”

In a further announcement from the World Fair Garnier will ‘adopt’ a recycling plant in Chennai, India as part of its expanding partnership with social impact NGO Plastics for Change to support waste picking communities.

Since the start of their Green/Greener Beauty initiative, 97% of new or renovated products have an improved environmental or social profile. Parent company L’Oréal are also in the process of transitioning its wider brand portfolio and business towards green sciences, aiming to have 95% of its ingredient list bio-based, from abundant minerals or circular by 2030.

Garnier has also committed to all plant-based and renewable ingredients being sustainably sourced by 2022 as well as 100% of new products having an improved environmental profile by 2025; 8 years on from when they began to measure their environmental impact.