Yas Island Abu Dhabi, one of the world’s leading leisure and entertainment destinations, has launched its new marketing campaign. Stayin’ On Yas is based on the 1977 Bee Gees hit single Staying Alive and encourages staycationers and vacationers to ‘break like you mean it’ in a new integrated roll-out.
The campaign had already taken social media by storm, being viewed more than 3 million times on Yas Island’s Instagram account and more than 1 million times on its YouTube channel within the first 10 days of its release. Add TikTok and Facebook into the mix and it was viewed more than 15 million times. Users shared memes across social
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