In lieu of the new #WeareResponsible initiative introduced by the leadership in the UAE, marketing agency Yardstick Marketing has introduced the #InformAndInspire series. This ‘power-packed’ initiative brings together experts from various different fields to instill positivity as it informs and inspires its audience through the company’s digital channels. With an ultimate objective of staying connected through the global pandemic, the agency got together the global community at large to motivate and drive entrepreneurs, SME owners, bloggers and influencers, artists and individuals.
The series so far has received a magnificent response, says Yardstick, as a number of topics involve
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