WPP acquires data collboration platform InfoSum.WPP has acquired data collaboration platform InfoSum, integrating it into GroupM’s AI stack in an effort to offer clients a new generation of AI-enhanced marketing solutions.
The move gives WPP and its clients immediate access to one of the world’s largest cross-platform sources of privacy-safe, actionable data — enhancing marketing intelligence, audience targeting, and AI model training.
WPP claims the acquisition enhances the breadth and scale of data intelligence for WPP clients, leapfrogging traditional identity-based solutions.
“Bringing InfoSum into WPP is a major step forward for our data capabilities and the results we can deliver for our clients,” said Mark Read, CEO of
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