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Winning the game of click

Google’s Anastasia Kim explains the top trends shaping the state of gaming creatives on Google platforms

Make the game the ad

The days of intrusive ad campaigns are passing. The reality is our brains are now hardwired to filter information super fast, removing extra layers to the essence. Why not leveraging the game’s innate creativity as its own best advertisement, making the game the ad?

Today’s mobile games themselves are masterpieces of creativity, weaving intricate narratives, breathtaking visuals, and captivating gameplay.

By placing the game at the forefront, advertisers can deliver an experience that is not only enjoyable but also relevant, offering a glimpse into the worlds that await in the game. 

Create player-tuned ads

Gaming is a huge entertainment activity, as well as


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