Influencers have sparked a conversation in the marketing sector, this time with the viral trend of ‘de-influencing.’ De-influencing is the online movement of people sharing products and services across social channels they think are not worth spending money on.
It started on TikTok and quickly trickled onto other social media platforms sparked by a fake review of a beauty influencer wearing a pair of false lashes in a paid promotion for mascara. Consumers were outraged at not only her deception, but the fact that the product was falsely being sold to them.
It has since snowballed into a broader backlash against influencers selling products that they themselves don’t believe in, wi
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