As we watch the automated cookie age disappearing there isn’t a CMO in the Middle East who is not already planning for a “cookieless future,” with an eye for innovating what has previously been an arm’s length approach to ad placement. In recent years, advertisers have become incredibly reliant on a cookie-led world, leaving much of the targeting of their advertising up to the Google cookie machine, and stepping away from the ownership of truly curating where their ads appear. Is this unplanned change an opportunity for a much-needed reassessment of our marketing approach, and will a move to a deeply nuanced, interest-based, contextual placement be the answer to our media privac
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