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Why would Dubai be the best creative agency in the world? By MullenLowe’s Mounir Harfouche

By Mounir Harfouche, chief executive officer, MullenLowe MENA.

Courage, inventiveness, intelligence, vision, leadership, curiosity, perseverance, passion, collaboration, discipline, playfulness, positivity and pride. Those are some of the traits of a creative mind, but they also happen to be some of the characteristics of Dubai.

What made me think of this analogy? Maybe it’s because of my 27 years in the business and my 24 years in Dubai. I can’t help but see the similarity, and I love it.

If I want to articulate what the best agency would be like, I’d say this:

A culture of positivity

A place that you simply love. A place that works for you as much as you work for it. A culture of positivity, creativity, and experimentation. An envir


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