Shaimaa El Nazer, MEPRA Strategy Board Member puts AI in context
We are in the business of evoking emotions, influencing behavioural change, and, as I would like to believe, bringing about positive change.
Increasingly over the past months, the drive for the communications and creative industry to adopt novel technology, be it AI, quantum computing, or deep tech in general, has been phenomenal.
The industry standards are elevated, Brands’ expectations are skyrocketing, and competition for the ever-moveable consumer attention is like never before.
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