Sholto Douglas-Home, Chief MarComms and Sales Officer, Expo City DubaiAs financial analysts and investors debate the impact of artificial intelligence (AI) giants’ soaring valuations, and employers confront the technology’s seismic effect on the skills landscape, there’s no doubt we are firmly in the AI era.
From a marketing and communications perspective, AI is rapidly reshaping our industry, not least in the areas of creative workflows, media performance, data interrogation and the speed of decision-making.
While AI presents a huge opportunity for our profession, navigating this transformation to an AI-empowered world poses several challenges for our industry to grapple with in 2026 and beyond.
Securing a seat at the AI table
With companies accelerat
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