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FeaturedOpinionPR

The year ahead for original, earned-first thinking

The Romans’ Joe Lipscombe shares an interesting 2026 PR wish list: revolt, disorder and chaos.

Joe Lipscombe, Partner, The RomansJoe Lipscombe, Partner, The Romans

Off the bat, this isn’t a predictions piece. I’ve loathed prediction commentary for the longest time. Financial analysts, armed with models and data, almost always incorrectly predict market performance. And I recently predicted Ruben Amorim would be successful at Manchester United. That alone should disqualify me from making any formal forecasts.
No, instead, I’m going to talk about what I want to happen in 2026.
As the great Roman Marcus Aurelius once explained, we should focus our energy on what sits within our power. Consider this my addition.
So, first thing’s first, the Middle East and North Africa (MENA) region’s public relations (PR) industry is too composed. It needs to let go


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