Advances in technology, the Internet of Things, and a belief in accelerating change – where the rate of technological advancement increases exponentially as time passes – mean the next generation consumer will be quicker, smarter and more connected than previously thought imaginable. In order for brands to reach tomorrow’s consumers, they will need to be more relevant and more compelling than previously thought imaginable, or risk being forgotten completely
“We cannot really predict what the next generation consumer will look like, but we can foresee the main trends that will shape the way consumers will behave and interact with brands within the next five to 10 years,” says Ame
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